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goodwill

Pronunciation: /¹ˈɡʉdː.ʋɪl/

“goodwill” is a Norwegian Bokmål word. Its 2 meanings in English:

noun

  1. goodwill; benevolence, trust or a positive reputation enjoyed by a person, institution, state, etc.
  2. goodwill; an intangible asset consisting in the value of a business's reputation, customer base, established name, connections and similar advantages

Etymology

Borrowed from English goodwill (“goodwill, benevolence”), from Middle English good wille (“goodwill”), also written good-wille, and possibly from Old English *gōdwille (“goodwill”); compare attested gōdwillende (“well-pleased”). The English compound consists of good + will. The first element continues Old English gōd (“good”), from Proto-Germanic *gōdaz (“good”), ultimately from…

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Definitions are from Wiktionary, extracted by Kaikki.org, and are available under the CC BY-SA 4.0 licence.