goodwill
Pronunciation: /ˌɡʊdˈwɪl/
The English word “goodwill” has 6 meanings listed here.
noun
- A favorably disposed attitude toward someone or something.
- The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
- The ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
- The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.
- A thrift shop.
verb
Etymology
From Middle English *goodwille, good wille, possibly from Old English *gōdwille (compare gōdwillende (“well-pleased”)). Compare also Scots guidwilly, guidwillie (“displaying goodwill”). By surface analysis, good + will. Cognate with Scots guidwill (“goodwill”), Middle Low German gūtwille (“goodwill”), Old High German guotwilligi (“goodwill”), Old Danish godvilje (“goodwill”), Icelandic góðvilji,…
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Definitions are from Wiktionary, extracted by Kaikki.org, and are available under the CC BY-SA 4.0 licence.