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halpuuttaa

Pronunciation: /ˈhɑlpuːtːɑːˣ/

“halpuuttaa” is a Finnish word. Its meaning in English:

verb

  1. to cheapen (make cheaper, to lower the price of)

Etymology

halpa (“cheap”) + -uuttaa; coined by S Group, Finland's largest retailer, in their advertising campaign, probably because of the double meaning of the word halventaa (“to cheapen”) in Finnish (like "cheapen" in English).

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Definitions are from Wiktionary, extracted by Kaikki.org, and are available under the CC BY-SA 4.0 licence.