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clickbait

Pronunciation: /ˈklɪkbeɪt/

The English word “clickbait” has 2 meanings listed here.

noun

  1. Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.

verb

  1. To add clickbait to a web page; to direct clickbait at someone.

Etymology

From click + -bait (“manipulation to elicit a particular response”).

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Definitions are from Wiktionary, extracted by Kaikki.org, and are available under the CC BY-SA 4.0 licence.